OFM investing in the future

In a bid to continually serve its audience better, OFM – the sound of central South Africa – will soon be moving its studio from the Emerald Resort and Casino in Vanderbijlpark. Nick Efstathiou, OFM general manager says, “Emerald Resort and Casino has graciously hosted us for three years. We are now extremely excited to …

In a bid to continually serve its audience better, OFM – the sound of central South Africa – will soon be moving its studio from the Emerald Resort and Casino in Vanderbijlpark.

Nick Efstathiou, OFM general manager says, “Emerald Resort and Casino has graciously hosted us for three years. We are now extremely excited to move our studio to new premises within the next few months.

“Isabel Potgieter will be giving birth to her first in July this year during her maternity we will move our operation in Vanderbijlpark to a property that feeds into our overall strategy to grow the brand in the Vaal area.” Over the past few years, Isabel Potgieter and Samantha Wrightson have broadcast the show, Mid-Morning Magic, from 09:00 to 12:00 from the Emerald Resort studio. Tony Blewitt also broadcast his Sunday morning show, Gold Retold, from 09:00 to 13:00.

Setting up the new studio will be an intricate process that will take place over the next few months. In the meantime, on her return Isabel Potgieter will make use of the all new OFM studios at the Matlosana Mall in Klerksdorp. The new Klerksdorp studio will be fully operational by August 2015. “With our new network of studios in Bloemfontein, Klerksdorp and Vanderbijlpark, we aim to create radio shows that are more local in flavour. We are investing in our future to better deliver our product to all of central South Africa.

OFM has a massive footprint in central South Africa and we really don’t want to follow a ‘one size fits all’ approach. It is important to us to make our audience and all our stakeholders from the Northern Cape, through the Free State and North West, right up to the Vaal Triangle, feel like they benefit from what we broadcast every day,” says Efstathiou.

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