Local Kelvin celebrity and small business owner Fehmida Jordaan, affectionately known as Fehmz, has launched something sweet.
The Fehmz Mocktails Ice Popsicles hit the streets on 16 December by way of a drive-by launch and it was so successful that the first batch completely sold out.
The perfect sweet treat for the season, she said it was inspired by summer.
“With summer coming up, we knew that we needed to get something out there that was different and exciting. Everyone is always looking for a simple way to cool down and so these mini popsicles were the perfect fit,” she said.
Since the inception of her mocktail range, Fehmz said there were always requests to produce more, especially because of the unique signature flavours.
“We decided to try it out and take things to the next level. Of course we wanted to launch it in a spectacular way but with Covid-19 around we truly had to think out of the box. Eventually we found a way to do it and that was my biggest joy, we had so much fun keeping the faith.”
Holding onto hope, Fehmz added that through all the wins of 2020, many people started to struggle with their mental health.
“It’s so important for us to lean on our neighbours, speak to our community groups, interact and see how we can help. In 2020, I got to know my neighbours better, good and bad, Covid-19 took people back to basics. We can start talking to each other over our fences again, with masks of course.”
She added that these community struggles were also the reason why she launched these popsicles.
“Everyone needs a bit of colour and sweetness to brighten up their day. Being kind is free, it’s saying a kind word or not saying a mean word and that is something I would like to see more of in 2021.”