Fourway’s very own unique freak
Local make-up artist Ryno Mulder has launched his own cosmetic line and we are loving it.
The Freak Unique eyeshadow pallet boast sixteen velvety eyeshadow shades allowing you to go from natural to classic, on-trend to smokey, all with just one pallet.
We caught up with Ryno to get the lowdown on how the idea came about and what his plans are for the future.
Why did you create your own make-up palette?
In a world of corporate giants, mass production and hype, I was looking for a cosmetics line with authenticity, audacity and a unique point of view. Considering my background as beauty editor, makeover specialist and makeup artist I figured “why not do it myself!”
How long did development take and what was the process?
It was trial and error. I had been exploring the possibilities for the past two years. I knocked on many doors in many countries and was introduced to key players by a friend in California who has a successful makeup line. I checked hundreds of samples and travelled to the biggest international East-meets-West cosmetics trade fair to learn about product development first hand. In 2018 I took the leap, used my life savings and invested in a humble quantity of stock. I didn’t know if one person would buy my palette so I was genuinely grateful when my entire stock holding sold out in just over a week. I went through the whole process again (but much faster this time!) to meet demand for more Freak Unique palettes.
How did you decide on the colours?
I have a signature makeup style so my objective was to launch a palette that contain my ‘go to’ eyeshadow shades. This way my followers – especially those who attend my makeup masterclasses – can recreate my eye makeup looks on themselves using just one palette. Colour payoff and pigment quality at an affordable retail price were the other key considerations.
How does this palette stand out amongst competitors?
The Freak Unique eyeshadows are waterproof and sweat-resistant giving you a look that will last all day and night – even in the most humid weather conditions. The high quality mirrored compact is wrapped in eco-friendly rose gold paper packaging and all sixteen eyeshadows are cruelty-free.
Where is it sold?
The Freak Unique eyeshadow palette retails for R390 and is available online from
www.burstmakeupbrushes.co.za as well as https://dollmeupfashion.com as well as at my Makeup Masterclass. For more information contact Makeup by Ryno on 071 688 0242 or email ryno@makeupbyryno.co.za
What does the future hold?
I’m working on expanding my product offering. So watch this space.
Check out the Freak Unique Make-up tutorial below:
https://www.facebook.com/MakeupByRyno/videos/1447456718718953/
