Krispy Kreme loves Valentine’s Day
JOBURG - Whether you're celebrating Valentine’s Day with your one true love, a best friend, a furry companion or just a bowl of ice cream and a copy of your favourite magazine, it’s a wonderful excuse for the people of Johannesburg to revel in their heart’s desires, which, in some cases, is the decadent joy of biting into a freshly baked doughnut.
Doughnuts have recently become part of everyday culture, with franchises reaping the rewards of this multi-billion dollar industry in new locations including South Africa.
Kristy Kreme opened its first South African branch of the world-famous brand at The Zone in Rosebank in November last year, and its second store is due to open at the Sandton Gautrain station in February this year.
It would seem that the South African public is already in love with the sugar-topped delights, having purchased more than 750 000 of the franchise’s products in less than two months.
The round-the-clock queues which lasted for weeks after the store opened, prove just how keen South Africans were to get their first taste of the legendary American brand.
According to Krispy Kreme South Africa statistics, local customers have already selected their most-loved doughnuts, favouring the Original Glazed, Caramel Kreme Crunch and Chocolate Iced Custard doughnuts above all others.
In celebrating the devotion of its fans, Krispy Kreme is returning the love by indulging customers in a Valentine’s Day-themed party, complete with live DJ, a couple-friendly photo booth and heart-shaped versions of their tasty treats.
They’re even giving away a year’s supply of Krispy Kreme doughnuts to one lucky guest who takes a photo of themselves in the special Valentine’s Day frame and posts it to one of the franchise’s social media sites using #krispykremekindalove.
It would seem that the romance between the public and the specialty doughnuts is one that will stand the test of time.
Details: 011 452 8770; info@krispykremesa.com
