Endless jewellery at Sandton City

In almost two years, Endless Jewelry, the Danish super brand, has established itself in the markets of Europe, Asia, Australia and North America and has entered the African market with its official launch in Sandton.

Celebrity guests were invited to have a look at the various jewellery pieces the store will be selling. Some of these celebrities included actress Sophie Ndaba, television personality Minnie Dlamini as well as presenter and rapper, Nomuzi.

The jewellery line is characterised by a wide range of fashionable, elegant and colourful leather bracelets in three different lengths, complimented by over 600 sterling silver, gold and rose gold-plated charms. This range also offers endless possibilities to creating personalised accessories, including the Jennifer Lopez Collection that won the Professional Jeweller Collections of the Year award for Charm and Bead Collection of the Year 2014 in the United Kingdom.

Lopez is also the brand ambassador and is often seen wearing her own Endless designs: “My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time,” said Lopez.

“It is about letting each woman express her personality through her jewellery. The collection allows women to celebrate what is unique and beautiful about themselves.”

Liora Katz, chief executive officer of Endless Jewelry South Africa, believes the brand is a way of capturing moments and keeping memories alive. “It is a jewellery journal, so to speak, with each charm symbolising a momentous milestone or simply a beautiful moment of impact where the memories are endless,” added Katz.

Details: www.endlessjewelry.co.za; @SA_Endless

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