The Leonardo Hotel hosted musician Kelly Rowland’s first leg of #YouBelong campaign

"Having visited the country for the shooting of the #YouBelong television advert with Brutal Fruit Spritzer, her return was about celebrating South African women and reminding them that they deserve to be seen and are worthy of the spotlight."

December 13, 2022

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Singer Kelly Rowland prepares for her Brutal Fruit press conference Q and A.

Musician and Brutal Fruit ambassador Kelly Rowland took the #YouBelong campaign to Old Park Station on December 10.

The ambassador held a press conference on December 9 upon her arrival at the Leonardo Hotel to discuss her partnership and campaign with the brand.

Youtuber Xoli Gcabashe and influencer Lethabo Shai are ready to enjoy the Brutal Fruit luncheon. Photo: Asanda Matlhare

Busisiwe Ndlovu enjoys a sip of Brutal Fruit before the luncheon. Photo: Asanda Matlhare

Actress Thando Thabethe, singer Kelly Rowland and Ramona Kayembe share giggles after a successful Q and A session. Photo: Asanda Matlhare.

Brutal Fruit Africa’s head of brand Ramona Kayembe said the musician was a perfect fit for the brand’s ethos.

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“The ethos is to show all women, especially everyday women that they belong no matter what. We love Kelly for her ability to be powerful one moment and vulnerable the next. That’s part of being human and it’s something we can all learn from.”

Actress Thando Thabethe and singer Kelly Rowand engage in a Q and A. Photo: Asanda Matlhare

Model Refilwe Modiselle arrives in style for the Brutal Fruit luncheon. Photo: Asanda Matlhare

Rowland added that the campaign had an affirming narrative which she appreciated.

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Brand influencer Mathapelo Khoza strikes a pose at Brutal Fruit’s garden entrance. Photo: Asanda Matlhare

Influencer Lethabo ‘Thabee Happy’ is excited to be at the Brutal Fruit luncheon. Photo: Asanda Matlhare

Actress Simphiwe Ngema shows off her pink and floral garment at the Brutal Fruit garment. Photo: Asanda Matlhare

“Coming back here after all these months I was most excited to experience the love, light and authenticity that the women here exude. The Spritzer Saturday luncheon was the cherry on top. It reminded me exactly why we do this, every woman in attendance was glowing and I loved how we all embraced our uniqueness.”

Lesego Khoza strikes a pose on the pink carpet. Photo: Asanda Matlhare

Thuso Segalwe and Thabiso Malomane enjoy their drinks before the Brutal Fruit lunch. Photo: Asanda Matlhare

Ntsako Mhlanga flaunts her outfit at the Brutal Fruit garden. Photo: Asanda Matlhare

The intimate and glamorous Spritzer Saturday luncheon was attended by celebrities and influencers which included Cici Worldwide, Simphiwe Ngema, Nqobile Mhlambe and Thabsie.