Johnnie Walker Blonde and Happyville collaborate in bold new venture
A blend of vibrant fashion and whisky culture comes to life as Johnnie Walker Blonde partners with Johannesburg’s Happyville to launch an exclusive jacket range.
In a move that bridges the gap between fashion and whisky culture, Johnnie Walker Blonde has partnered with Johannesburg-based clothing brand Happyville for an exclusive collaboration.
This bold venture was celebrated at a lively event in Kew, marking a significant moment for both brands.
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Founded in 2017 by dynamic duo Lebohang Serame and Fargo Seremane, Happyville has swiftly risen as a powerhouse in the fashion industry. Drawing inspiration from global street culture while deeply rooted in South African aesthetics, the brand has garnered a loyal following.
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Their unique approach to design and fashion has led them to collaborate with one of the world’s most iconic whisky brands, Johnnie Walker.
The collaboration, which is set to debut in Sandton, will feature an exclusive range of jackets that perfectly embody the fusion of vibrant fashion and whisky culture. This innovative collection is not just a testament to the creative synergy between the two brands but also a reflection of their commitment to cultural influence and forward-thinking design.
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