SAB launches SAB Sharp campaign in Bryanston
The South African Breweries launched their SAB Sharp campaign to encourage smarter, safer roadside practices – like sober driving.
The South African Breweries (SAB) hosted a launch event for their SAB Sharp campaign in Bryanston.
Guests joined the company on July 2, celebrating SAB’s commitment to championing the responsible consumption of alcohol in South Africa.
The event was co-ordinated by SAB senior media relations manager Kanyisa Ndyondya, who wove together presentations by the company’s stakeholders on their commitment to cultivating a culture of people drinking responsibly.
SAB vice president for corporate affairs Zoleka Lisa said, “As much as we’re passionate about beers, we’re even more passionate about our country, and our communities. That’s why our strategy is to lead and grow the beer category responsibly.
“We have a very compelling purpose at the SAB to create a future with more cheers. We bring this purpose to life; we do so by being very active citizens of South Africa, working alongside law enforcement, government, and societies in creating a culture of moderation and responsibility.”
She was followed on the podium by the Gauteng liquor board chief director Fati Manamela, who gave an outline of the societal issues addressed through the partnership between the government and the SAB.
Manamela’s presentation was followed by conversations between Ndyondya, the SAB Foundation executive director Bridgit Evans, and JMPD Acting Chief Superintendent Mike Botolo.
Botolo said driving under the influence led to speeding, reckless driving, and negligence on the road. He concluded with a reflection on how the demographic of driving under the influence has changed from mainly men offenders to mostly female transgressors.
“Ladies, the wine you are consuming, the percentage is very high – from 26% up to 40%. Don’t come with the lame excuse of saying you drank half a glass,” Botolo said, half-jokingly. “In the past, most offenders used to be males. But recently, ladies between the ages of 22 and 35 have exceeded this. You ‘guys’ drink a lot.”
Ndyondya wrapped up the event by summarizing the entire session aimed at cultivating a generation of ‘sharper consumers’.
“SAB Sharp stands for our commitment to champion responsibility, but we cannot do it on our own,” Ndyondya concluded. “This is our commitment to building a healthier, safer, and more responsible society. Just remember that.”
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