Ahead of celebrating Africa Day, Coca-Cola dropped its newest creation, inspired by the beating heart of African culture.
In the heart of Sandton City, influencers, celebrities, and media gathered at the launch of the Wozzah.
Through digital experiences, fans were transported through Africa, experiencing the electrifying flavours and expressive culture of each unique country.
According to Silke Bucker, senior director of Coca-Cola Category Lead, Africa, the new taste is crafted to embody Africa’s pulsating rhythm and dynamic energy.
“The design of each can boast contemporary typography and bursts of vivid colour that capture the dynamic rhythm of African culture, infused with the heightened expression of the continent’s boundless creativity.”
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