Local animal welfare CEO chosen to join the Mrs SA 2024 semi-finalist ranks

Meg Harvey, CEO of The Society for Animals in Distress is among the Dallmayr Mrs South Africa’s Class of 2024 semi-finalists.

Harvey, a Sandton resident has a passion for protecting animals and empowering communities.

She officially set off on her Mrs South Africa journey on February 2, during the pageant’s national public casting, held in Roodepoort.
Harvey said being chosen has filled her with excitement and has boosted her confidence to pursue her dreams with renewed determination.

She said, she first heard of Dallmayr Mrs South Africa several years ago after reading an article online. She was motivated to apply when she got married as the programme promises to push her beyond her self-made limitations.

Like those who came before, she believes she can make a substantial impact on people’s lives. “Being involved in animal welfare for 13 years, I have always aspired to change the trajectory of our beautiful country with a massive focus on engendering compassion. By leveraging such an incredible and esteemed platform like Mrs South Africa, I believe that the opportunities for change are infinite. I want to harness the relationships that I build throughout this journey and beyond, and collaborate with like-minded, powerful women and organisations to co-create a kinder and safer South Africa,” said Harvey.

Dallmayr Mrs South Africa is a pageant and female empowerment programme designed to unleash participants’ hidden potential by teaching them valuable skills, such as leadership, financial competence, sponsorship management, communication, personal branding, and media management.

Joani Johnson, CEO of Mrs South Africa said, the goal is to take women out of their comfort zones and have them rethink who they are and what they want out of life.

“We help them face their fears, find their purpose, and discover the strength and abilities they’ve held inside all along. We received the most ever entries this year, beginning in November 2023 and persisting into the week leading up to the national public casting. This is truly a life transformation journey that seeks to give our contestants the tools, knowledge, and support they need to pursue their dreams and guide them in realising their full potential as forces for good,” said Johnson.

Harvey will participate in various workshops, fitness challenges, sponsor events, and community projects in the days leading up to the semi-finals judging week and showcase in July, where the 2024 top 30 finalists will be announced.

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