Morningside residents and visitors share their view on the benefits of reward cards
Online teaser: In terms of the functions of a reward card, they are extremely important from a retailer's perspective because it drives consumer behaviour into the source. It is also a way of giving back to the community by being loyal to the retailer. We have a basic cost of living crisis at the moment
ROXANNE MAZIBUKO: Yes of course I do. Discounts in a nutshell. Everybody wants to purchase something at an affordable rate and we can't compromise when it comes to health. These rewards offer people more for less. Photo: Motlatsi Mailula
We have a basic cost of living crisis at the moment and having this, helps consumers to fill in some gaps.
During the official launch of the Dis-Chem extra reward campaign promoting top-of-the-range professional healthcare services and products, participants were asked by Sandton Chronicle the following:
Do you see the importance of having a healthcare reward card, if yes, what are some of the benefits?
RASSIE CHETTY: Yes, well it’s consumer-focused in terms of your consumer activity. So retailers monitor their customers’ activity on what they may be interested in buying, they keep customers informed on their latest sales and of course you are treated like royalty. Photo: Motlatsi MailulaAMY ASHWOOD: In terms of the functions of a reward card, they are extremely important from a retailer’s perspective because it drives consumer behaviour into the source. It is also a way to give back to the community for being loyal to the retailer. We have a basic cost of living crisis at the moment and having this helps fill in the gap in spending. Photo: Motlatsi MailulaBRENT KUHN: Yes I do, I have a couple of reward cards which I use extensively. Some of the benefits that I can list are receiving amazing discounts and getting money back on your card. I mean, you can spend it or save it which is still in my favour. Photo: Motlatsi MailulaGRANT LINTON: Nowadays, I think it’s very important for people to have reward cards; it’s value for money and loyalty. You get extra benefits and you save money, who doesn’t want to save money at this time? Photo: Motlatsi Mailula
