Cell C invites representatives of media outlets to discuss gender inequality
Dzuvhu Siala shared how the programme shaped and changed her life the recent discussion.
Cell C’s Take a Girl Child to Work Day programme has been changing lives by creating opportunities and tackling gender inequality in South Africa for 20 years.
The mobile service provider invited representatives of various media outlets and publications to share their opinions on how the company could improve their campaign. The event took place at the Cell C Waterfall Campus near Buccleuch on May 26.
According to Lethabo Kgolane, public relations manager of the Cell C Waterfall Campus, the campaign focuses on empowering young girls by exposing them to real work environments where they gain experiences through communicating with the employees and employers.
Actress Lois du Plessis, who was the presenter, welcomed Peter Anguria, Dzuvhu Siala, Njabulo Ngcobo and Motlatsi Mailula to the media co-creation session.
Each speaker shared their points on what the campaign has done for society to date followed by touching on other topics such as mental health, the impact of social media and job creation.
Siala reached her dreams through the campaign and shared what it meant for her. “The programme really shaped who I am today. When I joined the programmed in 2007, I got the full exposure of what I wanted to do.
I love telling stories for those without a voice and that’s what led me to journalism. I’m no longer a journalist, I now work to create content for journalists. I am completely grateful for what the campaign has prepared me for.”
Anguria said she was honored to be a part of the panel discussion and to add her ‘voice and experiences’ on the programme can be improved. “My add-ons was having more organisations following the campaign trend and having young individuals of the programme to attend important meetings that organisations have with their employees.”
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