Jungle Oats brings back the spirit of Ubuntu
BRYANSTON – As a reward, Jungle Oats is committed in matching the shared kind acts through donating food hampers to selected charity partners
Ever had that content feeling after helping an elderly lady with her groceries or simply just cheering up an individual with a smile? If situated in South Africa, you probably get that feeling on a regular basis.
Jungle Oats celebrates South Africans through their latest campaign, ‘Little acts of Heart’, which captures moments of daily acts of kindness from all around the country.
The launch of the Little Acts of Heart campaign took place at The Roof, Bryanston on February 15. With no more than 50 people present, the intimate atmosphere allowed guests to share some of their Ubuntu-inspired moments that changed their lives.
“It’s encouraging South Africans to remember that just connecting with a human being on an emotional and personal level is important. What Jungle is doing is highlighting the good news in South Africa rather than the bad. It aims to uplift and remind people what being South African is all about,” said the managing director of House of Brave, Andrew Shuttleworth.
The campaign which took two years to execute, focuses on sharing and capturing moments where people extend a helping hand, whether it be big or small. The ultimate goal of the campaign is to reach one million selfless acts which will be measured through a Heart-O-Meter conducted by the vibrant mascot, Heartie.
Individuals can simply participate by posting their ‘Little Acts of Heart’ on Instagram, Facebook and Twitter using the hashtag, #LittleActsofHeart. As a reward, Jungle Oats is committed in matching the shared kind acts through donating food hampers to selected charity partners.
Rinee Mudavhi, brand manager of Jungle Oats, ensures that the campaign is more likely to impact the lives of South Africans in a positive way. “A lot of negative press was circulating in the air once Covid-19 hit everyone. We sat down with the team and House of Brave to figure out how we could possibly make more people aware of the goodness in the world, especially in South Africa.
There are a lot of selfless acts happening in our country but the question was ‘How do we highlight that and make it a campaign worth mentioning? We are trying to bring back the spark in South Africa.”
