The Power of Pink comes out on top
ILLOVO – Since its inception in 2011, the Ditto Project has provided just under 8 000 silicone prostheses, totalling at just over R5.9 million.
Non-profit organisation Reach for Recovery celebrated the success of its Power of Pink project on February 2 which will see hundreds of breast cancer patients in need receive silicone prostheses.
The Power of Pink campaign is the brainchild of a partnership between Reach for Recovery, Pick n Pay and the South African Mushroom Farmers’ Association (Samfa), encouraging shoppers show their support by purchasing a pink punnet of mushrooms in October.
R1 from each pink punnet sold goes to the Power of Pink campaign which in turn funds Reach for Recovery’s Ditto Project – providing silicone prostheses to breast cancer survivors.
Last year’s project saw a phenomenal R626 820 raised for the Ditto Project, affording hundreds of women the opportunity to feel whole again.
According to Reach for Recovery chairperson Stephné Jacobs, this donation translates to the importance of collaboration and the power of community.
“Silicone breast prostheses cost over R3 000 each in the open market. It’s far too much to be accessible to many underprivileged women in South Africa. With the Ditto Project, however, you only have to be a state hospital patient to qualify for breast prostheses.”
Since its inception in 2011, the Ditto Project has provided just under 8 000 silicone prostheses, totalling at just over R5.9 million.
“We thank our fellow South Africans for caring about breast cancer survivors and encourage you all to close the care gap in your own lives by eating more good for you fresh mushrooms.”
Details: www.reach4recovery.org.za
ALSO READ:
https://www.citizen.co.za/sandton-chronicle/308338/reach-for-recovery-champions-ahead-2/
https://www.citizen.co.za/sandton-chronicle/218190/pink-mushrooms-for-cancer/
