A new Primestars programme aims to show youngsters how to harness a potential silver lining for both the planet and job-hungry South Africans.
Senior executives from public and private sectors gathered safely at the Ster-Kinekor cinema in Rosebank to watch the premiere of the entrepreneurship edutainment film, Karabo’s Kitchen on September 1. The day also gave rise to the Step Up 2 A Green Start Up National Youth Green Entrepreneurship Programme based in Sandton.
The screening of Karabo’s Kitchen officially kicked off on September 4 in cinemas across South Africa.
Marketing director of Primestars, Martin Sweet said that while climate change needs to be addressed at all levels of government and business, focusing on education solutions provides a long-term and sustainable way forward. This is where the programme will shine, equipping youth from under-resourced communities across South Africa to contribute to critically needed job creation in the green economy.
Step Up to a Start Up is designed to help young people move from a fixed mindset to a growth mindset and encourage them to see environmental challenges as new business opportunities – a shift from making disposable products to producing reusable goods, using technology, encouraging critical and creative thinking, and teaching learners to prioritise people and the planet over profit alone.
Details: Learners, teachers and schools looking for more information can visit www.primestarsdigital.co.za
Organisations that want to get involved, or for media enquiries, contact projects@primestars.co.za
ALSO READ:
Primestars teaches high school children to become job creators not seekers
