Young entrepreneur and Morningside resident, Zareef Minty has managed to start a business, work on new projects and sustain all of them while going through a pandemic.
A maestro in the business space, Minty shared some wisdom on how to stay afloat during these hard times.
As a young business owner and entrepreneur, he navigated through the Covid-19 storm using innovation and adaption.
“I think during the time we in now and post-Covid, businesses will have to adapt, they will have to make sure that they restructure their business to be more flexible and also understand what the world wants and where it is moving,” he said.
He added that over the next five to 10 years, about 80 per cent of marketing material consumed would be through video.
“People and businesses need to adapt to the new world. People started e-commerce stores and built apps during this time, with every pandemic or major disaster comes opportunity, you just have to find it.”
Having just launched his new app, Wealth Spaces, he described it as the ‘Uber’ of working spaces around South Africa. He is helping entrepreneurs thrive without the fuss of a set location. Minty also owns an educational platform, Generational Wealth Education.
“This is where we teach people how to become more financially savvy and also how to make money in the new world through drop-shipping, in addition we teach people about cryptocurrency.”
However, with opportunity comes responsibility and he said it was important to have investments or a decent amount of savings to get through some inconsistent months.
Staying in line with the digital move, Minty said we could also look forward to a new edutainment project, Eddflix.
“I am working with a billionaire business partner. This project will disrupt the entire edutainment sector in Africa over the next few years. I’m excited.”
Pushing forward and staying motivated, his advice to other young aspiring entrepreneurs was to always give it your all.
“Never give up, in most cases startups take time to grow and it involves a lot of hard work and smart work. Expect to fail 100 times before you succeed once, it’s bound to happen that you will hear 100 ‘no’s’ before you hear one ‘yes’ and that’s okay, it’s part of the process of building a startup.”
