Covid-19: How SMEs can reduce the impact

The spread of Covid-19 has hit South Africa at an alarming rate. Corporates and big business are already losing. With times as tough these, SMEs need more help than ever.

Erin Louw, the chief brand officer at Retail Capital gives her top tips for small businesses to survive these challenging times.

President Cyril Ramaphosa declared a national state of disaster considering the rising number of coronavirus cases reported in South Africa in his address to the nation delivered on 15 March.

He said that Covid-19 will have a significant and potentially lasting impact on our economy It will also impact the day-to-day life of our society and more so the health and well-being of citizens.

“As small and medium enterprises (SMEs) are vital for keeping the lights on in South Africa, it is time for business owners to take note of the impact that Covid-19 can have on their operations and implement ways that they can weather the storm,” Louw said.

The objective remains to take control with these tips:

Keep calm and carry on

In all high-risk situations, it is essential to remain soberly calm for fear leads to panic leaving chaos in its wake. Today, we are already experiencing the effect of a global crisis. It is important, however, to also remain realistic and to take note of the facts:

• In a matter of days, each business will feel the effects on their trade
• In a matter of weeks, our healthcare systems will be under strain
• In a matter of months, we’ll be dealing with the aftermath, and what that will look like, entirely depends on how well we plan.

Plan today for a better tomorrow

It is key for business owners to have a detailed plan for each scenario, in order to optimise efforts and maximise results by taking a III – stage approach:

I-investigate

Firstly, consider what is fact vs fear. Facts backed up by numbers can enable any business owner to create projections and timelines based on the information that is available within the parameters of his own business. It is important to understand how this will affect working capital and cash flow, employees and customers. Having the information available allows you to investigate best practice or case studies of how to handle similar situations allowing you to formulate a plan of action. Also, identify the triggers and thresholds which will initiate each contingency plan and the definitions or categories for knowing whether it is successful and when to initiate the next stage.

Initiate

Having a plan shifts the balance of scale from reactive to proactive and instils a sense of security with all stakeholders involved. Any business continuity plan involves a policy which will include the principles for precaution and response and will include guidelines for resource and operational management. Once the policies and procedures are defined it is critical to formulating the following plans: continuous communication; social distancing and remote work; and recovery. Every business should plan as if they are soon to join the StayingHomeClub.

Innovate

Situations such as these provide an opportunity for innovation. Whether it is a new supply chain for those in the services, construction or manufacturing sectors, delivery options for businesses operating in restaurants or retail or virtual engagements for events and networking, being creative in your approach to running your business is key.

Make no mistake, Covid-19 has the world in a state of panic, but the data shows that the earlier precautionary measures are activated, the lower the impact on the health and economic system. We find ourselves in a black swan event and no one truly knows how this will play out and how long it will take. Due to the unpredictable nature of the situation and the severity of the potential consequences, business leaders need to put themselves in the driver seat and with the benefit of hindsight, this will be the moment they went from a victim to victor. We have the opportunity and the responsibility to prevent this.

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