With manhood in South Africa constantly being questioned, businessman Joe Ncube is out to set men and the record straight.
A natural people’s person, Ncube realised his calling much later in life. “I’m just a person who loves people. Having grown up in the church, you get to understand your calling and I was lucky enough to find mine in 2012. It was a calling to help people and more so men, my journey began then,” said Ncube.
One year later he decided to fulfil this and started his organisation, What is Man (Wim). Starting with just four men and meeting at his house in Wendywood, it has grown exponentially since its inception in 2013.
“The reason for this was to create a platform where men can ‘get’ each other and build each other up. Iron sharpening iron, it’s a space and platform where men can trust each other. This space was created to guide. More specifically it was formed to unite men and encourage them to participate in healing our societies. Wim offers services that address matters that affect families and communities, including areas confronting women and children.”
The group creates a good quality lifestyle where dreams are realised and expectations met. “It’s an environment created solely to teach men how to be responsible, with seasoned and experienced guys from all walks of life. On the agenda for this year is the annual What is Man conference which takes place in August, a lot more community engagement and a music festival at the end of October.”
Wim also holds monthly sessions every first Saturday of each month at Rivonia Village Hall between 6am and 8am.
Celebrated for his efforts, Wim received an award at the Gauteng Men of the Year awards in November last year. He received this prestigious award for founding a movement that positively contributes to the lives of SA men.
“What I’m calling for from everybody is if we could get everyone to take responsibility and say, ‘We want to see change’. This platform is implementing them, activate diligence and be better.”
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