Wimpy helps South Africans to create shared moments
Wimpy has been one of South Africa’s most loved family brands since it opened its doors to the people of Murchie’s Passage, Durban, back in 1967
Over a thousand people visited the first South African Wimpy restaurant on that day, excited to enjoy great food and a relaxed family atmosphere. Few would have realised that they were setting a standard that would hold for the next 51 years.
Today, Wimpy has more than 480 restaurants in South Africa alone, as well as footprint in Southern Africa and the United Kingdom. Over the years, countless families, friends and work partners have shared special Wimpy moments over a banana split which is a childhood favourite, right through to the ever-reliable Famous Wimpy Coffee and, of course, the popular Wimpy Breakfast.
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Over the years, Wimpy has become the South African favourite and a leader in the quick table service, casual dining sector (CDR) and have won numerous Franchisee Association of South Africa (FASA) and media awards along the way.
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Wimpy’s deliciously affordable food and excellent service has always been a powerful draw card but the uniquely South African mix of friendliness and diversity is what keeps everyone coming back for more. While the Wimpy experience is always relaxed and fun, a lot goes on under the surface to keep it that way. Passionate franchisees and head office staff work consistently to make the most of the brand’s combination of excellent people and leading technology.
To vote for Wimpy at this year’s readers awards click here: www.bestofjoburg.co.za
