Eradicate hunger this World Food Day

eNCA sports anchor William Lehong teamed up with Potatoes South Africa (PSA) for World Food Day on 16 October to encourage communities to play a role in eradicating hunger.

Sandton Chronicle met with Lehong and his 15-year-old daughter Odwa Vabaza while they were cooking a potato dish for people in need.

Lehong has launched a digital campaign with PSA to challenge ordinary South Africans to take action in eradicating hunger by cooking a meal to feed one underprivileged person on World Food Day.

“I’m passionate about poverty-alleviation in South Africa and the entire African continent. I have launched my song Great to speak about hunger and the strife in our country because of poverty. I want to ‘conscientise’ the middle class to do something to alleviate hunger,” said Lehong

He said that there are many South Africans living on R441 per month, working out to be R15 per day. “If we can just impact 5 per cent of that number, we can make a huge difference in the country.”

He and Vabaza put together a potato-based dish on 11 October at a residence in Bryanston, which was filmed to launch the digital campaign on 16 October.

Vabaza said she decided to bake potato and scrambled egg muffins because it is a simple and delicious meal.

Marketing manager of PSA Immaculate Zinde said she encourages ordinary people to come on board and film themselves handing over a potato-based meal to someone in need and share the video on social media using the hashtag #GreatWFDCookOff.

“Not many people know, but, potatoes are naturally fat-free and hold the highest quantity of potassium per 100g when compared to any other starchy foods. Potatoes are filling, nutrient-dense and can be prepared in many different ways, and they keep you fuller for longer,” said Zinde.

You can check out the video of Lehong creating his dish on social media from 16 October under the same hashtag. You can also listen to Lehong’s song.