A world first stunt in radio
SANDTON – Jacaranda FM wows listeners with a world first interactive showcase.
Jacaranda FM revealed its new More Music You Love positioning in Sandton on 15 February with a world first in radio – a billboard used to tell a live love story, lip synced by actors to the station’s on-air music playlist during the breakfast show.
The interactive story dubbed, The greatest love story never told, was determined by the station’s listeners who got to choose not only the characters but how the story unfolded and whether or not the couple fell in love.
Read Learn how to love
The stunt was performed on the corner of Corlett Drive and Oxford Road and caused a stir with listeners, online viewers and motorists passing by.
Marketing manager of the station, Minisha Patel said, “Going forward, and following extensive research, Jacaranda will be playing more music than any other station and the music that people love. To bring this ethos to life, we combined out-of-home, digital and radio to create a launch stunt that’s totally unique and that captivates the connected consumer.”
