In support of breast cancer survivors in financial need, the Power of Pink campaign raised a record R465 000 during October 2016’s breast cancer awareness month; and just under R3 million over the past seven years.
At a breakfast held in Rosebank recently, the cheque was handed to Reach for Recovery, a non-medical, international breast cancer support group that is affiliated to the International Union Against Cancer.
The partnership between South African Mushroom Farmers’ Association, Pick n Pay and Thermopac, is one of the few breast cancer fundraising campaigns that support survivors who cannot afford reconstruction after mastectomies. Every October (Breast Cancer Month), the association, Pick n Pay and Reach for Recovery raise funds for underprivileged women who’ve had mastectomies.
Read Lifeline for cancer patients
During October, all the mushroom punnets in Pick n Pay, go pink. For every punnet sold, Pick n Pay and the association donate R1 to Reach for Recovery.
Ross Richardson, the association’s chairperson said, “Thousands of rands are dedicated annually to breast cancer research.
“We sincerely applaud that initiative because it is an essential part of beating breast cancer. [The association], Pick n Pay and Thermopac proudly partnered with Reach for Recovery’s Ditto project to offer the final empowering step in cancer treatment for thousands of South African women.”
All the money raised goes towards buying silicone prostheses for disadvantaged women. Reach for Recovery bought prostheses at an average price of R748 per unit, and recipients made an R80 donation to cover the administrative costs.
Reach for Recovery board chairperson, Stephné Jacobs said, “The overall effect is a sense of recovery with self-esteem, dignity and confidence restored. It is a gift of hope that helps every survivor to move on from a negative experience and start enjoying life to the full again.”
Why do you think this is a good campaign? Please let us know by commenting on @RK_Gazette
.
