The alcoholic beverage maker created an innovative pop-up bar in the trendy Braamfontein district, which was made from old and unused shipping crates. What was inside was even more ‘next level’, with the pop-up bar showcasing the talents of skilled creatives and artists.
Music and art set the atmosphere of the venue which was open for a limited time only, but thanks to the company’s innovative thinking, they are able to take the experience to a number of countries around the world.
Google Cardboard is a virtual reality (VR) platform developed by Google for use with a fold-out cardboard mount for a mobile phone. The product is created with simple cut-out instructions which, when folded into place, becomes a contraption that looks like cardboard binoculars.
Once it has taken form, a Google Cardboard-compatible app splits the Smartphone display image into two, one for each eye, while also applying barrel distortion to each image.
This means that Heineken allowed people to watch the video of the event using media that makes the viewer see the action, in 3D, as if they were at the pop-up bar themselves. This gives users a fully immersive experience and allows them to enter places and experience things far from where they really are.
Local celebrities including Euphonik, Tbo Touch and Minnie Dlamini along with editors of well-loved international online publications including Buzzfeed, Huffington Post and Vice got the opportunity to experience the Next Level Bar no matter where in the world they were.
“Heineken aims to consistently be at the forefront of innovation and to engage imaginatively with our consumers,” said Tjeerd Veldhuis, marketing manager of Heineken South Africa.
“With our new Cool Can being designed to take people’s Heineken experience to the next level, we wanted to expand on this concept and open our consumers’ world even more.”
Innovation is the name of the game, so the public can expect more innovative experiences with Heineken.
Details: www.heineken.com
