Sweet on the new Lindt ambassador
SANDTON – Diets went straight out the window as Lindt South Africa hosted a delicious event at the Maslow Hotel in Rivonia to launch a new advert which features none other than local celebrity and radio presenter, Fix Moeti.
Guests gathered around the pool deck at the spectacular Maslow Hotel in order to see the fantastic, one-of-a-kind new ad for the delectable Lindt Hello chocolate range.
“Why is this important? Because Lindt is a global premium brand, it is the absolute pinnacle of chocolate. And it’s not often that the Swiss let go enough to let a small country at the bottom of Africa take the lead and say ‘we want somebody representing Lindt Hello that is one of us’,” said Roxy Cullinan from OFyt PR.
“She has the same values, she has the same personality – like Hello Fix is unexpected, she’s naughty, she’s completely delicious and she is an absolute pleasure to have in your company!”
Cullinan explained that usually it is only the Lindt master chocolatier that features in the television adverts, as he is the brand ambassador. However, Fix has now joined the ranks, along with Roger Federer, to become one of only two Lindt brand ambassadors in the world.
Fix was only too happy to live up to her spunky reputation when she saw the advert for the first time and greeted guests. “Let me say Hello – no, I can’t do Adele! But this is really a mind-blowing experience for me right now. I’ve been working in this industry for 10 years and it’s not often that you meet a company that understands you, you understand them and the synergy just works immediately,” she explained.
There was another surprise in store! South Africa is the first country to be launching adorably delicious little Lindt Hello Emoti’s. These are round milk chocolate disks that feature one of five positive faces and you can peel off the back to stick them just about anywhere. Just in time for Christmas … Coincidence? We think not!
Details: www.lindt.co.za
