Rust was originally not interested in the pageant, but then considered applying for the title to create awareness about cancer.
Diagnosed 11 years ago with lymphatic cancer, Rust decided to fight for his life with a positive mindset.
“I do not see cancer as a death sentence, but more as a challenge, and humour everything that comes my way,” he said.
Actively involved in charities, giving his time to organisations like CANSA, Kids with Cancer and Faces of Hope, Rust dedicates his energy to people fighting cancer.
Rust said he has suffered in silence for the majority of his life: all he wanted was to lead a normal life, instead of hiding his sickness.
“I never played the victim, I wanted to be one of the boys,” said Rust.
His battle with cancer has given him a push to speak out and relate to others, which is how he became involved in the Bachelor of the Year Competition.
According to Rust, the contestants are required to post about cancer through social media platforms and arrange fundraising events for the Cancer Association of South Africa.
Scores are dependent on contestants’ involvement in the cause, and are judged on their ability to spread awareness about the disease.
The title will be announced at the Bachelor and Bachelorette of the Year finals on 8 November at the Silverstar Casino in Muldersdrift.
