The Leonardo Hotel hosted musician Kelly Rowland’s first leg of #YouBelong campaign
"Having visited the country for the shooting of the #YouBelong television advert with Brutal Fruit Spritzer, her return was about celebrating South African women and reminding them that they deserve to be seen and are worthy of the spotlight."
Musician and Brutal Fruit ambassador Kelly Rowland took the #YouBelong campaign to Old Park Station on December 10.
The ambassador held a press conference on December 9 upon her arrival at the Leonardo Hotel to discuss her partnership and campaign with the brand.
Brutal Fruit Africa’s head of brand Ramona Kayembe said the musician was a perfect fit for the brand’s ethos.
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“The ethos is to show all women, especially everyday women that they belong no matter what. We love Kelly for her ability to be powerful one moment and vulnerable the next. That’s part of being human and it’s something we can all learn from.”
Rowland added that the campaign had an affirming narrative which she appreciated.
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“Coming back here after all these months I was most excited to experience the love, light and authenticity that the women here exude. The Spritzer Saturday luncheon was the cherry on top. It reminded me exactly why we do this, every woman in attendance was glowing and I loved how we all embraced our uniqueness.”
The intimate and glamorous Spritzer Saturday luncheon was attended by celebrities and influencers which included Cici Worldwide, Simphiwe Ngema, Nqobile Mhlambe and Thabsie.
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