Local business owners change formula to survive in South Africa
CRAIGHALL – The new restrictions targeted a few industries that are dependent on the presence of customers.
“It is not the strongest of the species that survives but the most adaptable to change.” Words by philosopher Charles Darwin spark the drive of local businesses facing the harsh reality of the lockdown.
President Cyril Ramaphosa addressed the country on June 27, changing the lockdown level to 4, with restrictions that are directed at reducing the number of Covid-19 infections in the country.
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The new restrictions targeted a few industries that are dependent on the presence of customers. The new restrictions include the banning of alcohol through trading and public consumption, the curfew changing to 21:00 and the banning of sit-down services at restaurants.
These particular restrictions affected the majority of restaurants and businesses operating after 21:00 as well as the brewery industry.
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Most business owners are finding alternative methods to maintain sales and to accommodate the new reality of living under the uncertainty of the lockdown.
A local owner of a pizzeria in Craighall discussed ways in which his restaurant, Vegan e Meet Italy, has managed to stay afloat during the Level 4 lockdown. As the sales of alcohol had been banned, Mirko Castellani shifted his attention to his developed deli which is pushing sales. He added how using social media and other communicating platforms, such as WhatsApp helped him reach his customers with just the push of a button.
The restaurant adopted a new style called ‘roadhouse dining’, where customers are served in the comfort of their vehicles. This not only promotes the safety of the customers but also the security of livelihoods.
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Another local company in Craighall, Rags and Lace, which has been selling second-hand clothes for 38 years, faced numerous problems since the announcement of the Level 4 lockdown. The company briefly addressed how the lack of sales caused a domino effect, which has resulted in challenges of paying staff members and rent.
Despite the challenges, the clothing company is glad that the President is ensuring to keep the lives of South Africans safe.
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