GALLERY: Hamleys World opens in Sandton City

Hamleys, the oldest and largest toy store in the world, launched its first Hamleys World in South Africa at Sandton City Shopping Centre on 29 March.

The launch was a day filled with adventure, imagination and an endless supply of fun as toys were brought to life. Families, children and curious shoppers were treated to a memorable parade which included Hamleys’ jovial staff, an explosive field band as well as children’s favourite cartoon characters and superheroes.

The parade sang and danced its way to an eager queue of children and parents anticipating the official ribbon cutting.

The first 200 children received a Hamleys voucher and gift and were treated to face painting, unlimited access to toys, pictures with famous characters such as Batman, Cinderella, Optimus Prime and Yoda, and a fun ride on the store’s carousel.