A merry pink affair to support breast cancer

Women were seen flamboyantly dressed in pink with the aim of supporting breast cancer survivors and women who are still fighting the disease.

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This was all thanks to the Cell C Playing for Pink Ladies Polo event which took centre stage at the Inanda Club in Sandton on 2 October in commemoration of Breast Cancer Awareness Month.

The prestigious event was presented by Edith Unlimited, in partnership with network provider Cell C, which saw crowds of polo enthusiasts gathering at the club to enjoy a day of pampering and high fashion due to this year’s theme being Pink Circus.

The event aimed to raise funds for Reach for Recovery’s Ditto Project, an initiative established to benefit women from low-income groups who wished to undergo reconstructive surgery to get breast prosthesis after suffering from breast cancer, but who do not necessarily have access to the funds required to do so.

Read also: Pretty in pink to help Reach for Recovery

“With one in every 26 South African women across all race groups likely to get breast cancer in their lifetime, and not everyone being able to afford reconstructive surgery after undergoing a mastectomy, we identified the need to commit ourselves to women empowerment,” said the event organiser, Edith Venter.

“The Playing for Pink Ladies Polo event is specifically designed to help raise funds for those who would not have otherwise been able to help themselves.”

Actress turned businesswoman, Sonia Sediba, who is also a Playing For Pink ambassador said, “I have been working with Edith for a year-and-a-half now and she called me personally to be an ambassador for Play for Pink campaign. It was a no-brainer as she is the first lady of everything in South Africa.”

Sediba added that she was honoured by the fact that Venter thought of her and wanted her to come on board. “Do not take this the wrong way but breast cancer is mostly associated with white women and seen quite rarely in the black society, so by this campaign, we are aiming to educate more women of all races on the disease.”

Sedibe added that it is very important for women to get examined for breast cancer and wished that it was possible to send out ‘soldiers’ to schools and poverty-stricken areas to provide examinations to women who cannot afford it.

“My message to women surviving and those fighting breast cancer is to have strength and faith and believe that you can conquer. Mbokodo [power] to all those women who have survived and much love to the women still fighting,” Sediba concluded.