Feed SA join forces with Tetra Pak to give milk to the needy
FOURWAYS– Tetra Pak, in partnership with Feed SA, initiate Milk for Change, a campaign aimed to give milk to the underprivileged.
Continuously working hard to feed the hearts, minds and tummies of South Africans in need, Feed SA recently partnered with Tetra Pak to initiate a campaign called Milk for Change, in an attempt to fight undernourishment among South Africa’s larger communities, educate consumers about the nutritional benefits of long-life milk and celebrate World Milk Day which is commemorated annually on 1 June.
Tetra Pak is the world’s leading processing and packaging solution company.
John Stromblad, managing director of Tetra Pak South Africa, explained that Milk for Change will collect long-life milk donations by consumers from select retailers across Gauteng, KwaZulu-Natal and Western Cape.
“We will encourage consumers to donate one or more packs of long-life milk during the week of 26 May to 1 June,” Stromblad said.
He explained that Tetra Pak had committed to donating 10 000 litres of long-life milk alongside donations by Clover, Parmalat and Woodlands to kickstart the campaign – bringing the initial donation to 33 000 litres of milk.
Genevieve Nathan, managing partner of Feed SA said, “We believe that nutrition is a vital part of a child’s life, [and] we aim to feed the children two meals a day packed with vitamins and all the right food groups.”
Romi Levenstein, executive director of Feed SA said they felt very privileged to have been chosen by Tetra Pak. She explained that according to a report by The United Nations Children’s Fund (Unicef) even short-term hunger can stop a child from learning and, as a result, investing in children’s nutrition will benefit the country’s economy.
Gisele Gurgel, marketing director of Tetra Pak South Africa said, “Milk’s penetration in South Africa across all LSM segments is on average 90 percent, however, the volume of consumption is quite different between the segments.”
Gurgel explained that according to a report conducted last year by global information and measurement company, Nielsen Holdings, consumption is around 20 litres per household a year for the Living Standard Measure one to four; and around 100 litres a year per household for nine to 10.
Details: www.feedsa.co.za; www.tetrapak.com
