Brescia House School and Ipanema recently joined forces in an innovative community partnership aimed at creating functional art out of recycled, unwearable flip flops.
The project hopes to show young children how their clothing items can be upcycled and become a new project which helped alleviate pollution and create employment.
During the project over 600 pairs of shoes were collected and those that were in reasonably good condition were donated to charities. The remaining flip flops were recycled and handed over to flip flop brand Ipanema.
They, in turn, handed the shoes to Flip Flop Sculptures whose employees turn flip flop pollution into art and functional products, which they, in turn, sell in order to create sustainable employment for people in South Africa.
In order to show a token of appreciation to the young girls who put so much effort into the project, Ipanema handed over brand new flip flops to the girls.
Emily Pryor, the owner of Left Right Advertising, which handled the project, explained that the shoes are made of about 90 per cent recycled material and they really hope to create awareness about the potential that old clothing items have.
“Young children are the future and we just want to try and teach them that everything leaves a footprint and we want them to be aware that they don’t have to just throw things away as most things can be reused,” concluded Pryor.
Details: Brescia House
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