Feeding children in memory of Madiba
SANDTON - KFC and JAM came together to pack 1 000 food parcels for underprivileged families.
Did you know that it costs a meager R30 per month to feed a preschool child?
This is according to David Brown, the managing director of JAM South Africa, an organisation which aims to alleviate hunger in Africa.
JAM and KFC, the fast-food franchise which formed the Add Hope Foundation, came together to pack 1 000 food parcels for the underprivileged on Mandela Day at the food chain’s offices in Bryanston.
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The foundation, through a percentage of the food sales of it franchises, focuses on feeding disadvantaged children.
KFC employees, JAM members and volunteers from the community came together to pack boxes of food items that would relieve 1 000 South African families from their hunger for the next few weeks.
Mike Middleton, chief marketing officer of KFC Africa said, “KFC is a brand with heart, with real people adding hope. Add Hope is KFC’s commitment to help feed children in South Africa because we believe a hungry nation can never be a growing one.
Brown explained, “JAM is one of KFC’s beneficiaries. We are faced with a huge challenge as an organisation as there are two million South Africa preschool children, younger than six, who do not receive adequate nutrition.”
He added that his organisation fed 84 000 preschool children per day in South Africa and more than a million children per day throughout Africa. Brown said he recently read an article that spoke about the fact that the two million South African children who are facing hunger can be fed with 0.15 percent of the net profits of the top 10 Johannesburg Stock Exchange companies.
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“Today on Mandela Day, we are going to pack these food boxes with different goods such as jungle oats that can feed a family of four to six members for about two weeks,” he said.
He highlighted that the organisation did not only focus on the nutrition of young pupils. “We are also giving many child learning centres a makeover for Mandela Day and we also place a lot of emphasis on the training of teachers for these centres.”
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