On 22 May, Old Mutual announced the launch of their new music hub, AMPD Studios, in Johannesburg’s vibey Newtown.
The studio’s space has been created for upcoming musicians, to help elevate their careers through music and financial education.
Headlined by South Africa’s most influential musicians Letta Mbulu and Thandiswa Mazwai, the launch boasted a dazzling attendance, with the likes of Sjava, Amanda Black, DJ Sphectacula, Tresor, Holly Rey and Manu Worldstar, to name a few.
The company also announced their impactful partnership with industry experts and musicians, such as Khuli Chana, Mbulu, Mazwai and Brian O’Shea.
They plan to get involved in shaping the careers of future musicians through the AMPD Icons and AMPD Masterclasses platforms, according to senior officials at Old Mutual.
Head of Brand Thobile Tshabalala said that music is a key component of their young consumers’ lives. She said they are either actively involved in the industry, aspire to be involved, look up to their music idols, or simply love and consume music.
“The launch of AMPD Studios and our partnership with South African musicians brings us closer to the heartbeat of the music community. It will allow us to play a vital role in enabling, amplifying and empowering Africa’s awesome young talent.”
AMPD Studios have been designed and created specifically to inspire, motivate and mentor the youth and tech-smart market. The venue will consist of two ultra-modern recording studios, where the team of experts and musicians will guide and mentor young aspiring artists and help boost their professional careers.
Khuli Chana said these are exciting times to be an aspiring musician in Africa.
“When I started in the industry, we didn’t have these types of opportunities to learn about navigating our careers and finances, and I am glad I can help bring out the greatness of the next generation of stars, in partnership with Old Mutual.”
The culture hub will officially open on 1 June, with a state-of-the-art recording studio, which will be ready for use on 25 June.
Details: selloane.moleli@magna-carta.co.za
Share your thoughts about this new initiative by commenting on the North Eastern Tribune Facebook page
Related article:
https://northeasterntribune.co.za/232520/awards-for-kasi-stars-imminent/
