Keyes Art Mile serves audiences the best

ROSEBANK – Art and Design Saturday was in motion at Keyes Art Mile for audiences with interests in contemporary visual arts and cutting-edge design.

May 17, 2018

Naidine Sibanda 2 minutes read

The Runaway Train Cult keeps audiences entertained through the Keyes Art Mile event. Photo: Naidine Sibanda

Lovers of all things art and design had a special day set aside just for them by Keyes Art Mile on 12 May.

To kick things into motion was a five-piece band, Runaway Train Cult, whose acoustic music would keep the audience entertained throughout the event.

The showcase presented a unique collection from the historical pioneers of what has now become modern art. The umbrella company, True Design, gave the audience an enhanced experience of how these iconic designs were made by screening a series of three films, courtesy of Cassina.

People get to also experience musical art offered by the Runaway Train Cult through the art and design event. Photo Naidine Sibanda

True Design gives audiences a view of furniture collections from acknowledged key masters of modernism such as Marco Zanuso. Photo: Naidine Sibanda

“Cassina is the main brand which originates in Italy but incorporates designs from all over the world and distributes to local markets. We bought the rights and licensing to own the designs and the numbering system creates value ownership,” Aldon Mc Leod, managing director of True Design said.

He went on to say that he believes each piece should be appreciated in its own stand-alone concept. Those interested in the pieces could order and buy.

To tech things up a bit was TMRW digital gallery which enabled audiences to walk into the art and be a part of it. “Art is evolving and so many different elements are being incorporated. The name hints to forward thinking and we want people to experience something new every day. The key word, augmented reality tells of more depth,” curator Chiedza Hamadziripi explained.

TMRW digital gallery techs things up a notch with a series of virtual reality as viewers put on 3D goggles. Photo: Naidine Sibanda

True Design makes the exhibition much more interactive by putting the art pieces on a table with written information about their designers. Photo: Naidine Sibanda

The audience got to experience an immersive and digitally improved presentation of works on paper by Mongezi Ncaphayi and a sculptural work by Sophia van Wyk. They also got to put enhanced 3D glasses on and watch New Dimensions which is a series of virtual reality film productions from Kenya, Senegal and Ghana.

Finally, for a classy, sophisticated leisure time, one could go to Mesh Club. It is a membership club which showed off its latest addition, MIX bar, which featured top of the range, million-rand artistic pieces of furniture.

“It is spacious with a breakfast area where one gets a beautiful view of the city. Club members can use space for top-class events and we open to the public on special occasions,” concierge Nandy Dandah said.