Tastic raises funds through musical festival
Singer Zoe Modiga said she was honoured to perform at the heritage festival.
Local music giants were celebrated while raising funds for tertiary students by hosting a Heritage Festival.
Performing artists included: The Soil, Trompies, Thebe, and Mango Groove.
Speaking at DP World Wanderers Stadium Tastic’s marketing director, Thembi Sihlobo said the festival was a way to honour South African music artists.
“The brand stands for true generosity, and we decided that we want to celebrate Heritage because we want to celebrate our music artists. We began our journey with Esther Mahlangu, Laduma Ngxokolo and during the MaXhosa campaign; we thought moving forward we wanted to bring to life the spirit of ubuntu and generosity which resulted in the festival.”
Sihlobo added that as a way of staying true to its ethos, Tastic established an education fund for tertiary students.
Singer Zoe Modiga said she was honoured to perform at the heritage festival.
“Knowing that I have the opportunity to share the story of our culture, tradition, and languages is such a beautiful thing, especially because there’s an initiative attached to it. I believe that heritage is something that should often be celebrated and not only in September.”
Tastic’s marketing director concluded that money received for every ticket sold would go towards the education fund.
ALSO READ: You can spend your Heritage Day at ParkWords literary festival
Infographic:
- The Tastic brand was established in 1961
- In celebration of Heritage month, Tastic has collaborated with Dr Esther Mahlangu, David Tlale and Laduma Ngxokolo.
- Each year, Tastic rice partners with individuals who have reached extraordinary feats of success in their own passions with a link to the celebration of their culture and heritage.
ALSO READ: The Parkview Heritage Festival set to be bigger
