In a country grappling with soaring youth unemployment and the looming threat of climate change, South Africa stands at a pivotal moment. Yet, amid these challenges, a new wave of change is emerging, led by young entrepreneurs who are not only tackling unemployment but also pioneering sustainable solutions for a greener economy.
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The Venue in Melrose Arch buzzed with energy as it hosted the Step Up 2 A Start Up event on September 5, a milestone celebrating a decade of inspiring young innovators. This landmark programme, orchestrated by Primestars and The YouthStart Foundation, has become a beacon of hope, nurturing the entrepreneurial spirit in over 100 000 learners across South Africa’s diverse communities – from bustling cities to remote rural areas.
The focus of this year’s programme is the green economy, a timely and crucial emphasis given the global push towards environmental sustainability. At the event, Deputy Minister of Forestry, Fisheries, and the Environment Bernice Swarts passionately emphasised the importance of this initiative. “Our youth are not merely the leaders of tomorrow; they are the innovators we need today to address both unemployment and the climate crisis,” she remarked.
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The Step Up 2 A Start Up programme isn’t just about fostering entrepreneurship, it’s about creating a movement. By equipping young people with the skills and vision to start their ventures, particularly in the green sector, the programme is actively contributing to South Africa’s National Development Plan, which aims to create 11 million jobs by 2030. With a significant portion of these jobs expected to come from small and expanding businesses, the role of these young entrepreneurs becomes even more pivotal.
The event also showcased inspiring success stories from former beneficiaries, including ventures focused on environmental solutions and community upliftment. These stories highlight the programme’s impact – demonstrating how innovative ideas can lead to tangible, positive change.
In a climate where traditional employment opportunities are scarce, the focus on green entrepreneurship offers a hopeful path forward. As South Africa navigates its economic and environmental challenges, these young entrepreneurs are leading the charge, turning vision into reality and building a more sustainable future for all.
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