Hisense hosted an exclusive event at Killarney Country Club on August 28 to unveil its three-year partnership with Real Madrid. The collaboration between the global electronics giant and the football powerhouse was marked by the introduction of a special edition 100-inch TV featuring both brands. This state-of-the-art television promises to elevate home entertainment with its superior picture quality and immersive sound, offering a viewing experience akin to watching the game live.
The event saw football legends such as Doctor Khumalo, Lucky Lekgwathi, Reneilwe Letsholonyane, and former Banyana Banyana player Portia Modise in attendance, as Luna Nortje, general manager of Hisense South Africa, led the official reveal. The partnership will extend across Spain, Africa, and the Middle East, with Hisense’s products to be showcased at Real Madrid’s Santiago Bernabéu Stadium, reaching over 80 000 fans.
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