Cadbury celebrates its 200th birthday by unwrapping Mzansi’s favourite memories
Cadbury is celebrating its 200th anniversary globally.
Marking Cadbury‘s 200th anniversary at The Venue in Melrose Arch on May 9, musician Mandisi Dyantyis shared a memory from 1994.
This was where he also performed with his friends in a school choir competition in then Port Elizabeth, sponsored by the brand.
Dyantysi shared his fondest Cadbury memory in honour of the momentous occasion.
The brand is celebrated by unwrapping the many layers of Mzansi’s favourite moments with Cadbury. In honour of this momentous occasion, the chocolate brand invites South Africans to journey through time, taste, and cherished moments to share their fondest #CadburyMemories for a chance to feature in Cadbury’s current ad campaign.
Local digital content creators gathered for an afternoon of chocolate.
Mondelez International Category Lead for Chocolate in sub-Saharan Africa, Lara Sidersky, said “It’s incredible to see how far we’ve come with South Africans, from back in 1938, when we laid the last brick of our Gqeberha factory. Two centuries is a considerable milestone.”
The brand’s legacy not only delighted taste buds but also made significant social impacts, resonating deeply with the spirit of Ubuntu. In 2019, the brand introduced the ‘Read to Succeed’ programme, which created 1 500 new children’s stories in all 11 official South African languages.
Sidersky noted, “This chapter in our generosity journey brought the brand and South Africans closer than ever before, not just sharing a bar of Cadbury Dairy Milk but a love for reading, culture, and most importantly, generosity.”
She concluded that the brand continued to inspire generosity in every gesture. Its ambition remained one of giving and generosity.
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