Patrons and lovers of the Four Cousins wine brand had the opportunity to meet the actual four cousins. This was at an event held in Bramley at Ultra Liquors on October 20 where the cousins also introduced the liquor’s new look.
Marili McElhinney of Four Cousins said their sweet red wine used to be in a yellow box, which didn’t make sense and it was now in the red box as it should be. “We now have a glass in the front, with pouring liquid into the glass which makes it look ‘nca’ and gives an appetizing feel. The logo has also changed because it was quite hard but we softened it up and made it into a grey colour and curved it.”
McElhinney said the box also has a stamp written, ‘For love of family, friends and wine’. She said the campaign line is ‘Toast to life, nca’. Patrons bought merchandise and received gifts in the form of pens, t-shirts, sunglasses, and playing cards to be signed by the four cousins while they snapped pictures with them.
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