In a developing country such as South Africa, empowering women is critical for not only addressing legacy and transformation issues, but for helping build the economy through entrepreneurship and investment.
While entrepreneurship can take many forms, one of the most popular forms of starting a new business is purchasing a franchise, and the decision makes business-sense for a number of reasons. The first is that for women entering the business world for the first time, investing in a start-up can be both risky and daunting. Investing in an established franchise, however, means mitigated risk in terms of established branding, proven business models and existing supply chains. It’s also less daunting, as an established and efficient support structure is already in place.
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Franchising in South Africa is well-established, with numerous franchise chains offering a range of options, from small entry-level establishments to large enterprises with complex business models. The choices available are numerous, and even once franchising has been chosen, many decisions still need to be made, including both industry and brand.
For women entering this space, an industry that seems like a natural choice is the nail and beauty industry. Many women already have at least a familiarity with this industry, and for some it is a passion, and one they can readily see themselves entering. For those looking for an exclusive brand that offers more than just your average nail salon, Tammy Taylor Nails South Africa is the brand of choice.
Focusing heavily on style, glamour and an exclusive experience, the Tammy Taylor Nails franchise model has been developed primarily with women entrepreneurs in mind. The brand offers three franchise options, with each option able to be tailored to the franchisees preferences, the location available, and the demands of the surrounding market.
The first is the Tammy Taylor Nail & Pedi Bar, an entry-level franchise option available to those starting out and wanting to establish themselves in the market, or to franchisees who already have a smaller premises in mind. These salons offer full Tammy Taylor nail services, including pedicures, and are ideal for franchisees who want to start up quickly and build a name for themselves in their chosen area.
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The second option is a Tammy Taylor Nails Premium Salon, which offers a combination of nail and beauty services. Usually including a treatment room in addition to nail and pedicure stations, these salons expand a franchisee’s offering into beauty treatments such as facials, waxing, massages and lash and brow services. This option is ideal for a bigger space, or for the franchisee who wants to enter the market with a broader offering.
Third is Tammy Taylor The Spa, which presents a full spa offering to discerning clients in exclusive venues. Limited to upscale locations such as high-end hotels, this offering is for the franchisee looking for a fully-fledged offering in the beauty industry, and who is committed to offering only the best service to a particular type of client. This option requires a significantly higher investment, with the associated expected rewards.
All of the Tammy Taylor Nails South Africa franchising options are designed with women business owners in mind, and additionally, provide opportunities for job creation for other women within the salons, through a specialised training and recruitment programme. Empowerment through investment is one of the best ways to ensure future wealth creation, with the knock-on effect of creating jobs and livelihoods for others, equipping them with lifetime skills and business acumen that will serve them for many years to come.
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