Dineo Langa opens up about involvement with #KrushGoodness project
JOBURG – Dineo Langa opens up about involvement with the #KrushGoodness project following 1000 school shoes donation.
Last month, Dineo Langa and the Krush Goodness Krew kicked off the #KrushGoodness project with a visit at Roodepoort Primary School, where over 1000 learners received a brand-new pair of Smart Steps school shoes.
READ: Dineo Langa, Clement Maosa and more to spread goodness by donating 20 000 school shoes in 2020
This is all part of the #KrushGoodness project by Clover Krush – a brand synonymous with spreading goodness – which has already ensured that 30 000 school children in communities in need across South Africa have received a brand new pair of school shoes between 2018 and 2019.
READ: Bontle Modiselle donates over 1000 school shoes to learners
The campaign is very close to Langa’s heart and the presenter opens up about the incredible opportunity to be a part of it:
Why did you rally to the Clover Krush school shoe donation cause?
The one thing I like about this part of my life is that it allows me to give back and allows me to set aside the time and the vision to give back. I find that when you’re younger, sometimes you don’t really grasp what you’re doing in the sense of charity and I wanted to get a better idea of what this campaign is about. This is such a fun and innovative way to access kids who are watching and supporting our careers on a day-to-day basis and sometimes being so caught up in your world means you have no time to consider what any other person goes through just to go to school. We are privileged in terms of work, in terms of a home and of transport and it’s important not to forget that so many children have to walk to school, who can’t afford to buy school shoes and it impacts you whether you’re a parent or not. I have younger siblings and cousins and to think that if they had to go through what these kids are going through; it would break me. So, I had to jump onto this initiative. It was a no brainer for me.
There is something on a personal level about receiving brand-new school shoes. What do you think this means to these kids?
I always tap into my own inner child and into the feeling I used to have when I used to ask for new school shoes. It’s the thing you walk into the rest of your life in and there was always this sense of pride when I walked into the playground on the first day in my new school shoes. I couldn’t wait to show them off to my friends and we would talk about who has the shows that are closed and who has the shoes with the buckles and it’s so cute yet so small to us adults as we grow up. But, to these kids, new school shoes represent a new beginning. They’re ready to conquer the New Year.
How do you feel about the way Clover Krush has built on this campaign over the past three years?
I am consistently impressed when I hear about the different strides this campaign by Clover Krush has pulled off over the past three years. For innovations like this to be continuous, it takes a lot so for Clover Krush to have continued to provide children with school shoes, proves that this is a brand that cares and you don’t often find that. This is a beautiful initiative to watch grow in leaps and bounds consistently.
