MTN Pulse Day, a platform which celebrates and gives young people a chance to create their own opportunities by introducing them to thought leaders who want to change the status quo debuted to widespread acclaim.
The youth inspired event was hosted at the Nasrec Expo Centre with a programme that included panel discussions, exhibitions and performances from SA’s top game changers an influencers in the fashion & beauty, entertainment, lifestyle & wellness, sport, gaming and entrepreneurship sectors. The master class experience involved signing up for pods and attending the sessions based on content and speakers.
Each pod had a variety of Masterclasses covered by different speakers.
Award-winning artist Sho Madjozi headlined the event and encouraged young people to celebrate their passions, learn how to turn their dreams into reality and make memorable success stories.
Alongside the John Cena hitmaker, MTN MashUp hosted the biggest names in SA entertainment and sport, including funnyman Mpho Popps, Springboks’ Elton Jantjies and influential DJ and businesswoman Lerato Kganyango. The event was also designed for media and micro-influencers keen to equip and empower themselves by tapping into the pulse of the latest trends and insights.
Candi&Co, launched in 2114 to focus on ethnic hair services, was the highlight of the fashion and beauty Master class, with hair specialist Danni Bowler and wig master, Xola Madube joining forces with designer, Nandi Madida and make up artist Clara Banx.
“Candi & Co’s involvement in MTN MashUp continues the all hair-type salon chain’s mission of revolutionising the way women care for their hair and beauty and promotes entrepreneurship in the industry,” said Candice Thurston, founder and chief executive of Candi & Co.
Thurston added that the hair care line empowers women to be confident in reaching their dreams and equips them to love & care for their hair. Candi&Co does not only focus on hair and beauty but also inspires South African youth to become entrepreneurs.
“We are proud that MTN has chosen to support Candi&Co. on this journey and partnering with MTN Pulse day is only the start of getting the youth ready to ignite their confidence,” said Thurston.