After 30 years of advocacy, Johannesburg Pride has grown to become the most established and well-attended pride event in South Africa. Attracting an increasing number of supporters throughout Africa every year, it has become a key supporter in the African LGBTQ+ME space. As a result, it has adopted a much bigger cause, going beyond the parade and beyond its own borders, striving to foster a culture of authenticity, acceptance, and support.
Building on last year’s theme of Authentically You, Pride of Africa will officially be introduced in 2019 as a unified platform and voice for a diverse community. The platform will see the introduction of a lifestyle conference and youth shelter, in addition to supporting events being hosted across Africa. The intent is to build individual and collective pride within the communities across Africa.
In order to capture the intention, collaboration, and strength of Pride of Africa, a new visual identity was created to represent equality and acceptance across the continent. Underpinning this new identity is a symbol of liberation and unity: a flag inspired by those of all 54 African countries. A flag that helps to create a positive stance for a continent where the community faces such overwhelming negativity. A flag that says you are accepted, you are welcome, and you are safe where this flag flies.
The 30th Johannesburg Pride Parade and Festival will take place on Saturday, 26 October in Sandton. In addition to the Johannesburg Pride Parade and Festival, Pride of Africa will also be hosting Africa Opening Ceremony on 4 October, Pride of Africa Queer Fashion Show on 5 October, Pride of Africa Lifestyle Conference on 12 October, Pride of Africa Awards on 19 October, and Pride of Africa Brunch on 20 October.
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