Lira makes history as first African woman to have a Barbie doll modelled after her
JOBURG – Lira joins Naomi Osaka, Adwoa Aboah, Yara Shahidi and more in Barbie’s #MoreRoleModels global campaign.
Lira has made history by being the first African woman to have a Barbie doll modelled after her. The milestone is part of Barbie’s 60th anniversary and #MoreRoleModels global campaign that celebrates role models who inspire young girls around the world.
“I’m deeply honoured to be Barbie’s first African role model and am excited to align with a brand that is on a mission to show girls more diverse role models,” Lira said.
The doll is a spitting image of the songstress and dons an African print top and earrings that accentuate her skin tone and natural hairstyle.
READ: Lira gives fans an intimate trip through her musical journey
“I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll which I hope will inspire girls across the African continent. This is an enormous gesture and affirmation that the world is celebrating Africa for who we are,” said Lira.
In an attempt to echo an ethos that sees the brand inspire and nurture the limitless potential in every girl, Barbie has enlisted global icons such as Naomi Osaka, Adwoa Aboah, Yara Shahidi and more to inspire young girls by having dolls in their likeness.
