Nedbank throws its weight behind Shekhinah’s Rosefest
JOBURG – Unlocked.me by Nedbank partners with Shekhinah on her Rosefest concert.
Unlocked.me by Nedbank has partnered with Shekhinah on her first-ever tour, Rosefest. At a media launch, Nedbank took the opportunity to throw its weight behind women empowerment, by becoming the only financial institution to back a fully women-headed concert line-up featuring Shekhinah, Moonchild and Rowelene and more.
Bridget Nkandu, who heads-up the Executive Youth Segment at Nedbank, said the concert highlights the incredible power women hold and their ability to change the world.
“Nedbank’s staging of an all-female production reflects our special commitment to helping young women reach their financial goals so they can unlock their dreams and aspirations. As a bank, we have a critical role to play in creating a bankable future for the prosperity of young people,” Nkandu said.
Nedbank said it aimed to use this opportunity to create awareness of the various issues facing young women in South Africa. The conversation followed Shekhinah’s story on what her life was like before she was a musical sensation, and what her ambitions were before reaching stardom.
READ: Shekhinah’s Rose Fest to foster unity among women in the entertainment industry
Shekhinah’s new album, Rose Gold, which went platinum in August last year, had a major part to play in the inspiration of RoseFest.
“One of my personal reasons for hosting such a show was to close a chapter in my life, and to pay homage to my debut album, “said Shekhinah.
Shekhinah was joined by Moonchild and Rowlene during the panel discussion, which shed light on the artists’ relationship with money. The discussion honed in on some hard issues, such as how money can be empowering yet intoxicating if it is not well managed. The conversation extended into the importance of a healthy relationship with money, how to manage a budget for the seasonal lifestyle of musical artists to ensure long-term stability.
Shekhinah said that building her career to its current level took massive amounts of emotional and financial sacrifice and investment.
“Working over the past year in conceptualising this idea, has allowed me to appreciate the relationship I have with a good financial partner such as Nedbank. I also wanted to be part of a show where I feel comfortable and was catered to me,” Shekhinah said.
