WATCH: Lasizwe scores huge retail endorsement
JOBURG – SA’s internet sensation, Lasizwe Dambuza secures Game endorsement following viral video.
Earlier this month, SA’s internet sensation, Lasizwe Dambuza released a viral video in which he pokes fun at major retail store, Game, in the video Lasizwe parodied the store’s job application process.
READ: Lasizwe bags his own reality show
Lasizwe whipped out yet another alter ego in the form of Nomatriquency, a character who displayed stereotypical characteristics of a Game employee. Lasizwe has since partnered with the retail giant following the video.
Watch Lasizwe’s Game stores interview video below:
The partnership will see the internet sensation collaborate with Game for their digital promotions.
“As a brand that is deeply connected to the people of South Africa, we are always looking for ways to work with young people. It’s no secret that social media has enhanced how brands market themselves and when we saw the video, it was a clear no-brainer that we had to work with Lasizwe,” Katherine Madley, Games brand and customer director, said.
READ: Lasizwe spills the beans on his new reality show
On the other hand, Lasizwe said he never that the video would put him in a position to work with the retail giant.
