Samsung South Africa continues its passionate support for local artists by partnering with local music content provider, TurnUp Music. Exclusively focused on local talent, TurnUp hosts content from various South African superstars like Euphonik, DJ Tira and Vusi Nova and is also home to hot new talent making their way onto the local music scene.
The collaboration deepens Samsung’s long-held affinity for local talent, specifically artists who echo the brand’s ethos – Do What You Can’t. As a human-centred company, Samsung said it has always focused on music, entertainment, fashion and beauty, areas that resonate with millennial audiences and a wide range of our population. TurnUp channels this passion in an innovative way, directly to the people who enjoy it most.
“Samsung is proud to bring its users another innovative connection to local music. The country is teeming with creative talent and artists who are pushing the boundaries. As a company inspired by innovation and delighting its customers through ground-breaking devices, Samsung is pleased to partner with TurnUp and possibly even help discover the next great South African legend,” said Justin Hume, director: Integrated Mobility at Samsung South Africa.
TurnUp has produced and promoted award-winning content and, with the music industry hitting an inflection point, has helped hundreds of artists increase their fan reach and guided them in monetising their music. The partnership will see them further extending their reach and make proudly South African music available to the large South African audience connecting to the internet via their mobile phones.
Samsung is already connecting with South Africans through its recently launched Galaxy A Series, which delivers flagship features at an affordable price. These and other devices like the game-changing Galaxy S10, are designed for immersive experiences as well as exceptional audio. This amplifies the partnership with TurnUp even more.
