Push Baby is no stranger to the music industry. Previously, the group’s four musicians—Jake Roche, Charley Bagnall, Danny Wilkin, and Lewi Morgan —first joined forces for multiplatinum pop phenomenon, Rixton.
Despite their early success, the band wasn’t satisfied with the image they had presented to the world and decided to stop making music and touring. Following a four-year hiatus, they return as Push Baby—a completely new band that honestly represents who they are as artists for the very first time.
On 9 April, the band released their debut single Mama’s House as well as an accompanying video. The band serves up a catchy, clever, and cheeky clarion call with the single—which hinges on the hook, “I’m still here living in my mama’s house, sleeping on my mama’s couch.” A reflection of their own experience, the song is a truthful ode to a modern career in music. It’s about landing back under your mother’s roof after a brief tryst with independence.
“We’re telling real stories. We were away for years, and I come home to everyone thinking I’m now rich and famous. They think I’m getting all kinds of free stuff and living an amazing life. In reality, we’re back to square one,” said Roche.
To accompany the track, Roche co-directed the music video with MOON. It’s a wild, funky vignette punctuated by oddly unforgettable and unpredictable imagery, fire, and odes to music videos of the 90s and Bob Fosse.
“I wanted to see how far I could go by creating worlds built from my subconscious and my instinct. With my best friend and co-creator MOON, we spoke about the visuals that stuck with us growing up in the 90s. We just thought ‘if we do this we have to go all the way’. Plus, this is a debut, and a debut in my opinion has to be strong, bold and come out of the gate kicking and screaming and I think we did that….in my Y fronts…with a donkey,” Roche said.
Watch Push’ Baby’s Mama’s House video below:
-
-
-
-
