Viacom International Media Networks Africa (VIMN Africa) has been awarded 18 awards at the PromaxBDA Africa Awards, the most prestigious awards for creative and innovative endeavours in the marketing field held on 8 November 2018 at the Maslow Hotel in Johannesburg.
VIMN Africa channel brands, Comedy Central, MTV, MTV Base and Nickelodeon, collectively bagged 18 awards, up three from last year’s event. The VIMN Africa team walked away with seven golds, two silver and nine bronze at the ceremony that rewards excellence in the media marketing world.
Alex Okosi, executive vice president and managing director for Viacom International Media Networks Africa (VIMN Africa) and BET International, said he was incredibly proud of the VIMN Africa team and their partners for the amazing accolades at the awards.
2018 has been a landmark year for VIMN Africa, with groundbreaking creative content productions and 360° campaigns including the rebooted format of the Comedy Central Roast of Somizi in partnership with video-on-demand brand Showmax, Nickelodeon’s Toy Sprint joint venture with toy retailer Toys R Us, MTV Base VJ Search’s collaboration with Breezer and the upcoming urban themed Strongbow Big Picnic powered by MTV. Commercial-partnered campaigns that were led across continents comprised the 2018 BET Awards together with Russian Bear while SKKY Vodka partnered for three global MTV brand tent poles with the MTV EMAs, MTV Movie and TV Awards and MTV VMAs.
“Every campaign speaks to the passion and purpose that connects us to our audiences and customers. Each of our iconic brands resonates strongly in market and industry and we look forward to continuing growth on a continent and industry that is redefining African culture,” Okosi said.
