Powerade hosted the final leg of the Powerade Performance Academy at the Coca-Cola offices in Rosebank. The academy was previously hosted in Durban, Port Elizabeth and Cape Town, where coaches in attendance were inspired and empowered by insightful performance experts running an interactive one-day seminar.
Since the start of the year, Powerade embarked on a campaign to ‘Celebrate Everyday Coaches’ across the country. The campaign saw ‘ordinary’ coaches that go on to do the extraordinary, being recognised for their efforts in playing a part in developing young talent that goes on to achieve on world stages.
Powerade aims much of its efforts on high school coaches in recognition of their role as primary influencers of the next generation of South Africa‘s sporting heroes.
Powerade sponsorship manager Puso Makume said, “It has been an incredible year of empowerment for school coaches. As Powerade, we are committed to driving a coaching evolution in South Africa, ensuring that born sportsmen and sportswomen are introduced to the science of correct training and benefits of proper hydration. We would like to assist in keeping sports enthusiasts #AlwaysForward and with this Powerade Performance Academy we aim to create a path to an effective evolution for school sports.”
The experts that concluded the Johannesburg leg of the academy were Orlando Pirates assistant coach, Rhulani Mokwena, Emma Sadlier, social media law specialist, Andrew Horton, a time management training expert as well as Iain Shippey who is a sports performance coach.
Throughout the performance academies, the attending coaches received Powerade Coaching kits that will continue to assist them in their everyday coaching tasks.
To further enrich coaches and to connect the coaches across the country, Powerade also introduced a Powerade Facebook community called the ‘Coaches Corner’ where coaches can interact and share their daily challenges and celebrations with their peers.
For more information, please visit the Powerade Facebook page at PoweradeZA and #AlwaysForward.
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